Every February, the Charlottetown chapter of the Canadian Heart & Stroke (H&S) Foundation hosts the “Razzle Dazzle Red” gala, a fundraising event that includes a sit-down dinner and silent and live auctions. “ELLE of an Opportunity” is the name of the very first live auction item, a coordinated jewelry set, listed in the gala program for 2014. Text developed for the jewelry enticed bidders to go big and to go fashionably home: student writer Dani MacDonald invited auction attendees to “hop right onto the trend of big, bold jewelry with this triad from ELLE Canada! The oversized ruby ring adds a note of edginess without compromising sophistication. Pair the ring with matching ELLE ruby earrings and necklace to complete your brave and bold new look!” Who could resist such a high-powered sales pitch?

Les chercheurs doivent citer ce travail comme suit :

• Sutherland, R., Chalmers, W., Currie, M., (2025), "ELLE of an Opportunity: Student Writers, Civic Audience, and Auction Genre", HSSCommons: (DOI: 10.31468/cjsdwr.579)

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1. Discourse and Writing/Rédactologie

Original publication: Sutherland, Robin; Chalmers, William; Currie, Mark. "ELLE of an Opportunity: Student Writers, Civic Audience, and Auction Genre." Discourse and Writing/Rédactologie, vol. 27, 2017, pp. 42-57. DOI: 10.31468/cjsdwr.579. This material has been re-published in an unmodified form on the Canadian HSS Commons with the permission of Discourse and Writing/Rédactologie. Copyright © the author(s). Work published in DW/R is licensed under the Creative Commons CC BY-SA license